Webinar – Stakeholder Management during the Partnership Process

We want to thank The Governance Institute for including us in this program and allowing our team to be part of their mission to serve not-for-profit hospital and health system boards of directors, executives, and physician leadership through research and publications, online learning, conferences, and advisory services.

Webinar Overview

This Webinar will present a case study of Genesis Health System’s decision-making process as they evaluated strategic partnership opportunities. While maintaining fiduciary control of the timeline, events, and interactions with the market, the board sought input and observations from two advisory councils composed of clinicians and employees. Those councils participated in all site visits in the Quad Cities and reverse due diligence trips to visit the finalist partners.

This program will review the Board’s strong leadership and governance actions to navigate the transaction while aligning hundreds of clinicians and stakeholders.

Learning Objectives

After participating in this Webinar, attendees will be able to:

  • Describe the roles of the board and senior leadership in a well-organized partnership process.
  • Define the benefits of proactive communications and the merits of including valued stakeholders in the decision-making.
  • Navigate the balance between fiduciary control and constituent inclusion.

For anyone that was not able to join us, the webinar is available for member view on The Governance Institute’s website HERE.

Meet the Presenters

Rex Burgdorfer


Juniper Advisory

Rex has over two decades of investment banking and strategic financial advisory services experience. He has advised all forms of non-profit hospital systems on M&A transactions, including academic, community 501(c)3, faith-based, and local government entities. Rex was previously with Morgan Stanley and holds an M.B.A. from the Kellogg School of Management at Northwestern University. Rex sits on the faculty of The Governance Institute, the investment committee of Purple Arch Ventures, and has guest lectured at Kellogg on microeconomic auction theory and pricing strategies in change-of-control transactions.

Doug Cropper

Chief Executive Officer (March 2008-June 2023)

Genesis Health System

Doug Cropper directs all operational and strategic plans for Genesis Health and its entities. Cropper strives to advance the organization’s mission “to provide compassionate, quality health services to all those in need,” while ensuring quality, profitability, service excellence, and growth. Cropper grew up in Salt Lake City, Utah, where his father was a dentist and volunteered at the local children’s hospital. It made enough of an impression on him that he decided to pursue his own career in healthcare. His first job was an operating room orderly. Now, with more than 30 years of healthcare experience, he has fulfilled a life-long career goal to lead a health system. With a focus on safety and quality, Cropper is working to guide Genesis to national recognition for its patient care.